Thai Airways International (THAI) is Thailand's national carrier and is well-established as one of the world's oldest airlines. But with a goal to have more presence in the international scene, THAI needed a fresh, new start. Its current identity wasn't doing it justice.
Inspired by Thai traditional motifs and the deep meaning behind it’s floral culture, I designed THAI’s new visual identity to embody the essense of Thailand today.
brand | ui/ux | print